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Spinoff story
Giving E-Commerce a Boost
A real-world story of NASA technology finding a life beyond the mission.
About this technology
Overview
A former Ames employee, Monte Zweben, sounded a new company, Blue Martini Software, that provides software to companies seeking to personalize their products to individual customers. This customer targeting approach is accomplished through the use of artificial intelligence concepts Zweben worked on while at Ames. The Ames AI research has found applications in clickstream mining and purchasing behavior data collection.