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Spinoff story
Artificial Intelligence Targets Advertising by Understanding User
A real-world story of NASA technology finding a life beyond the mission.
About this technology
Overview
Thousand Oaks, California startup Beyond Limits Corporation licensed an artificial intelligence program and language-understanding software from the Jet Propulsion Laboratory in 2013 and retooled the programs to target online advertising. Rather than simply remembering that a user once bought something from a particular store or pushing content based on words a user has typed, the software seeks to understand a person_s intent and sentiment at a given time and use that data to push relevant content.